(SOCIAL MEDIA STRATEGY & MANAGEMENT)
Your Partners in Building a Brand People Actually Remember.
648 Creative is a Miami-based social media agency helping brands everywhere build a clear, consistent, and growth-driven online presence.
648 Creative
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648 Creative ~
what we do
The Services
Four flexible service tiers designed to meet you where you are, from strategic direction to fully managed content, capture, and community.
Creator
We help bring your content to life through thoughtful strategy, creative direction, and editing while keeping you involved every step of the way. You'll still be the voice of your brand, and we'll provide the planning, structure, and creative support to help you show up consistently.
WHO IT'S FOR?
Perfect for businesses that want expert strategy and consistent content without managing the day-to-day process. We’ll handle the planning, production, editing, and posting while keeping you involved and ensuring your brand’s voice remains at the center of everything.
WHAT'S INCLUDED?
- Strategic content planning for one platform (Instagram or TikTok)
- Biweekly content calendar with tailored content ideas
- Creative direction + shot lists
- Biweekly on-site content production
- Video editing, graphic design, and caption writing
- 3 content pieces per week
- Publishing + scheduling
- Monthly analytics & reporting
Growth
We’ll take social media off your plate. From planning and publishing to community management and reporting, we handle the day-to-day while keeping your online presence active, organized, and consistently aligned with your brand.
WHO IT'S FOR?
Perfect for businesses that want a professionally managed social media presence without the need for an in-house marketing team. You're ready to stop worrying about what to post, when to post, and keeping up with daily engagement. We handle the execution while you stay focused on growing your business.
WHAT'S INCLUDED?
- Everything included in Creator, plus:
- Upgraded to 4 content pieces per week
- Social media community engagement
- Campaign support for promotions + launches
Full-Service Management
Our most comprehensive package for brands ready to scale. We manage strategy, content production, publishing, community engagement, and ongoing optimization so you can maintain a strong online presence without handling the day-to-day.
WHO IT'S FOR?
Perfect for established businesses that need a higher volume of content and more hands-on support. You’re ready to delegate social media to a dedicated creative team that will keep your brand visible, consistent, and positioned for growth.
WHAT'S INCLUDED?
- Everything included in Growth, plus:
- Upgraded to 6 content pieces per week
- Paid content boosting (ad spend separate)
- Influencer sourcing + outreach
- Priority support
Content Calendar
A monthly content roadmap designed to give your brand clarity, consistency, and direction. We create a customized content plan tailored to your business, so you always know what to post, when to post it, and why it matters. You create the content. We provide the strategy.
WHO IT'S FOR?
Perfect for businesses creating their own content but looking for a clear strategy behind it. You don't need someone to manage your social media. You simply need a thoughtful plan that keeps your content consistent, intentional, and aligned with your business goals.
WHAT'S INCLUDED:
- Bi-weekly content planning for one platform
- Customized content strategy
- Brand messaging & content pillars
- Weekly content ideas & post concepts
- Campaign & promotional planning
- Monthly strategy review
Who Are We?
monika rathod
Hi, I’m Monika!
As Co-Founder and Creative Director of 648 Creative, I bring a background in film, editing, visual storytelling, and digital content. I hold a Bachelor of Science in Motion Pictures, where I developed a strong foundation in production and learned how thoughtful creative direction can shape the way an audience sees and connects with a brand.
My experience has since evolved into a focus on social media and content creation. Through developing and editing content for creators and businesses, I’ve gained a strong understanding of what makes content feel current, engaging, and recognizable while still remaining true to the brand behind it.
At 648 Creative, I lead the visual and creative execution of our work, from developing concepts and editing videos to designing content, refining brand identities, and bringing each strategy to life across social media.
I believe strong content should do more than look good. It should feel intentional, tell a clear story, and create a genuine connection with the people it is meant to reach. That is the approach I bring to every brand we work with.
nicole jimenez
Hi, I’m Nicole!
As Co-Founder and Operations Director of 648 Creative, I bring over 5 years of management experience and a strong background in marketing, business, and the creator industry.
I began my academic career with a bachelor’s degree in Psychology before discovering my passion for business and marketing. I went on to pursue an MBA in Marketing through NSU’s H. Wayne Huizenga College of Business and Entrepreneurship, combining my understanding of people and consumer behavior with a strong foundation in marketing and business strategy.
Before 648 Creative, I worked in management for a leading online jewelry brand and as a Personal Assistant to mega influencers, gaining firsthand experience in brand partnerships, content production, filming, operations, and the business behind successful online brands.
Today, I combine my hands-on experience with my marketing and business background to help businesses build a strong social media presence, create content that connects with their audience, and develop strategies that support real growth.
recent work
The Portfolio
Thoughtfully crafted content designed to tell your story, elevate your brand, and connect with your audience.
let's work together
Tell us about your brand
Think we'd be a good fit? Fill out the form below and tell us a little about your brand.
We'll be in touch within 48 hours!
